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Friday, March 4, 2011

DANNY “SWIFT” GARCIA CHOSEN BY FANS AS THE BOXER WITH THE MOST CARÁCTER

Votes from “Sólo Boxeo Tecate” Viewers Place Him Closer to Receiving “Cinturón Tecate” Award

NEW YORK (March 4, 2011) – Not only was Danny Garcia the winner of his fight against John Figueroa during last week’s “Sólo Boxeo Tecate” broadcast, but the judges at home also decided that he displayed the most character in the ring, earning him the right to compete for the “Cinturón Tecate” award. With 81 percent of all votes received from across the nation, our champion for the week enters the competition in second place.

“Cinturón Tecate” (Tecate Belt) is an award created to support the boxers who display the most carácter in the ring during the “Sólo Boxeo Tecate” broadcast each Friday on TeleFutura. Tecate recognizes that the audience at home is the best judge, which is why each text message sent to 55333 counts as a vote for their favorite boxer. To thank participating fans, each text submitted gives them the opportunity to win boxing memorabilia, such as T-shirts, autographed pictures, and even tickets to future “Sólo Boxeo Tecate” fights. Additionally, adults can cast their vote via the “Sólo Boxeo Tecate” section of Univision.com.

As contenders in the competition, the boxers who receive the most votes throughout the season will have the opportunity to win an actual “Cinturón Tecate” belt, equipment for their gym and donations to a charity of their choice in their name. Current rankings stand as follow:

Ranking Boxer % of Votes Date of Fight

      1. Frankie Gomez 87% Jan. 14

     2. Danny Garcia 81% Feb. 25

         3. Lucas Matthysse 80% Jan. 21

4. Eloy Perez 70% Feb. 18

      5. Raúl Hirales Jr. 62% Jan. 28

   6. Michael Perez 61% Feb. 4

Tonight, fans can continue to support their favorite boxers by deciding whether former U.S. Olympian Vicente Escobedo (22-3, 14 KO’s) or streaking Colombian veteran Walter Estrada (38-13-1, 25 KO’s) displays the most carácter during their “Sólo Boxeo Tecate” appearance at Fantasy Springs Resort Casino in Indio, Calif.

To vote, adults at home can watch the Telefutura broadcast of the fight at 11:30 p.m. ET/PT (10:30 p.m. CT) and send a text message to 55333 with B1 to vote for Vicente Escobedo or B2 to support Walter Estrada. Throughout the weekend, votes will also be accepted via the “Sólo Boxeo Tecate” section of Univision.com.

For more information on “Cinturón Tecate,” results or to speak with a brand executive about the brand’s continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Solo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo”, which showcases decades of the most memorable moments in the sport.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather against Juan Manuel Marquez. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, HBO Plus, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famers Bernard Hopkins and Juan Manuel Marquez to current world champions and superstars Amir Khan, David Haye and Chris John. Also included on the company’s roster are top contenders Saul Alvarez, Marcos Maidana, Robert Guerrero, Victor Ortiz, Daniel Ponce De Leon, Librado Andrade and Abner Mares as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder.

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